Optichrome featured in PrintMonthly

Natalie Stephens, group managing director of Optichrome (@OptichromeLtd), adds: “Social media is another route to market and it enables us to share what we are doing with customers, prospects, and suppliers, and helps with overall communication.”[su_spacer size=”10″]

[su_pullquote]”It is about presence, being a part of the conversation and elevating our position.”[/su_pullquote]

The company uses Twitter alongside a Facebook page and its new website to get in front of a wider demographic of customers, but Stephens explains that these platforms need a proper follow-up system: [su_spacer size=”10″]“We are continually striving to improve our social media presence as it helps us to market our brand and improve our visibility. We want to remain at the forefront of our customers’ minds when they are looking for a service or a product and Twitter, Facebook, and direct mail help us to do that. I like Twitter as it enables us to share our news and our ideas in a brief and informal way, which can then be backed up with direct mail, phone calls, and meetings.”[su_spacer size=”10″]

Getting social media right is no easy matter, there are numerous factors that can influence the success of using it as a marketing platform. Chief among these is being able to build a high-quality following[su_spacer size=”10″]

Based in Woking, alongside the busy railway line to London, the company ran a short campaign recently using a number of the marketing vehicles: [su_spacer size=”10″]“We printed a huge banner that we attached to our building,” explains Stephens, adding: “As soon as it went up we also put it on Twitter and Facebook, and monitored the visitors to our new website. We had 250 new visitors to our site in the first two days and the number of visitors from Woking and London increased by 50 percent.”[su_spacer size=”10″]

For the full article please visit PrintMonthly