PERSONALISED COMMUNICATIONS
It’s been proved over and over that communications are more effective when personalised. A mailing that’s personalised to its recipients is more effective – whether it’s a paper based personal pension benefit statement or a creative mailing piece, a glossy leaflet, circular or online communication, email or SMS message. You can now accurately exploit your demographic database or call centre information and target by age, gender, interests, business sector, financials ... or any other parameters you wish.
At Optichrome we use highly sophisticated personalisation software and the expertise to leverage it to your benefit.
| Personalised Printed Communications | |
| Change headlines, text, images, graphs, charts and colours to tailor each piece of literature or letter to individual recipients. Fulfil specific requests as part of your CRM strategy. This feature is perfect for financial reporting or any other client communication, dramatically aiding retention and increasing response rates. Available in conjunction with our colour and mono printing, personalised print can be an extremely cost effective solution to accurate targeting. |
| Personalised Digital Communications | |
| Get to your customers and prospects where they spend an increasing amount of their working and leisure time: on the Internet, using email and on their mobile phones and PDAs. Marketing messages, financial information and sales communications make more impact when they are professionally designed, written and personalised by name and demographic data, and link to a marketing or secure password-protected microsite providing the exact data your individual customers need. We can also provide SMS messaging for immediate, attention-grabbing communications. |
| Barcode Integrity | |
Using barcodes guarantees the integrity of multi page variable documents and can provide audit reports as confirmation.
A personalised document may have barcodes printed outside the trim marks and also on the back of the document. The barcodes outside of the trim ensure each individual receives the correct pages in their personalised booklet and the one on the back provides confirmation that the booklet has been completed.
A further barcode within the address panel can offer further confirmation that the booklet has been enveloped and can also be used to match several items in an envelope.
Barcodes can be either a linear type 1D or the smaller more discreet 2D version. Audit reports contain detailed information, for each record. Should there be a machine breakdown or feeding error, the report records this event along with evidence that the corrections have been made. Each record can have a unique identifier e.g. name or NI number. |
Security and Confidentiality Security, confidentiality and integrity are key to all projects we handle. More…