PERSONALISED COMMUNICATIONS
It’s been proved over and over that communications are more effective when personalised. A mailing that’s personalised to its recipients is more effective – whether it’s a paper based personal pension benefit statement or a creative mailing piece, a glossy leaflet, circular or online communication, email or SMS message. You can now accurately exploit your demographic database or call centre information and target by age, gender, interests, business sector, financials ... or any other parameters you wish.
At Optichrome we use highly sophisticated personalisation software and the expertise to leverage it to your benefit.
| Personalised Printed Communications | |
| Change headlines, text, images, graphs, charts and colours to tailor each piece of literature or letter to individual recipients. Fulfil specific requests as part of your CRM strategy. This feature is perfect for financial reporting or any other client communication, dramatically aiding retention and increasing response rates. Available in conjunction with our colour and mono printing, personalised print can be an extremely cost effective solution to accurate targeting. |
| Personalised Digital Communications | |
| Get to your customers and prospects where they spend an increasing amount of their working and leisure time: on the Internet, using email and on their mobile phones and PDAs. Marketing messages, financial information and sales communications make more impact when they are professionally designed, written and personalised by name and demographic data, and link to a marketing or secure password-protected microsite providing the exact data your individual customers need. We can also provide SMS messaging for immediate, attention-grabbing communications. |
Security and Confidentiality Security, confidentiality and integrity are key to all projects we handle. More…