OPTICHROME BLOG Hot off the press

Valley End Cricket Club

Effective Club Communications

Clear and effective communications are critical to clubs and smaller organisations. In today’s digital world, there are now more ways than ever to reach out and connect with members as technology has allowed communication to become more varied and accessible. Unlike a traditional business, clubs have specific communications responsibilities. They have a select membership audience that they need to appeal to and keep satisfied, informed and engaged. 

Reaching out to such a diverse set of members, all having different needs, means that clubs need to utilise all communications platforms. As digital media can be updated quickly as news evolves and changes, so can print media. 

Every Thursday we receive artwork from the Valley End Cricket Club for their weekly club magazine. We print, finish and deliver their magazine for the following day. Such efficient turnaround of their printed media is essential in their communications strategy and ensures that all members, even those not able to access social media, are kept up to date with the news, developments and team performances of the club.