New survey highlights consumer preferences reading from paper versus reading from screens
79% of respondents prefer to read print on paper when given the choice
New survey highlights consumer preferences reading from paper verses reading from screens
A survey of consumers undertaken by Two Sides in May 2015 looked into the preferences of consumers for printed versus digital communications. The global initiative addresses the misconceptions of paper use as a communications medium. The survey, which was undertaken by international research company Toluna, sought the opinions and preferences of 500 consumers in the UK and 1,000 in the US on a number of issues relating to the switch from paper-based to digital media.
“84% of people believe that they understand and can retain or use information much better when they read print on paper”
More information about the report can be found at the TWO SIDES web site at http://www.twosides.info/UK/Reading-from-paper-or-reading-from-screens-What-do-consumers-prefer
The full report can be downloaded here