OPTICHROME BLOG Hot off the press

Don’t underestimate the value of print

Optichrome PrintIn the digital world we now live in, we have all experienced  feeling overwhelmed by the marketer’s message. Every time we log on, we are exposing ourselves to a stream of advertising, each time we turn a page in a magazine, another advert jumps out at us. So how as a business do you ensure that your company or your product is the one that a consumer will choose to engage with?

For the past few years we have been listening to the message that we are witnessing the decline of our illustrious industry. The rise of digital media was hailed as the death knell for the traditional printer. However, the landscape, slowly but surely, seems to be changing.  The realisation that using the right combination of media to drive the customer experience, seems to be dawning.

Print is highly effective, it provides the means to communicate messages easily, quickly and cheaply. Print has impact; it is creative, engaging, versatile and persuasive. Print is an important vehicle for advertising, education, entertainment and information. It serves all parts of the UK economy, including central and local government, financial services, retailing, distribution, travel and tourism and manufacturing industries.  In short, print is omnipresent. Everywhere we go, print is evident. It is almost impossible to imagine a world without print. It’s all around us and plays a vital role in our daily lives.

Property of OptichromeIn recent times we have seen the big online players such as Facebook and Amazon using print as part of their marketing mix. It comes down to this, print is trusted. According to the  Two Sides (UK) survey in June 2017, 59% of people do not trust the ads they see online and 63% do their best to block them. 72% of respondents to the survey can’t remember the last time they willingly clicked on an online advertisement.

So as the pendulum swings back towards the printed piece, businesses are able to place their brand in the right place at the right time, in front of the right audience.  As a print business with over 55 years of experience we can help guide and inform you of the best way to achieve this objective. Print can help to drive your customers online to your website, can strengthen your social media and ultimately increase awareness and potentially, dare we say it…sales!