OPTICHROME BLOG Category: Multi Channel Marketing

How to Manage Your First Multi Channel Marketing Strategy

┬áMulti channel marketing strategy   We live in modern times where things are changing fast and for businesses that cannot keep up with technology, this can mean lower and lower revenues or even bankruptcy. The same rules … Read More

How to get your E-mails opened

Constructing an effective E-mail marketing campaign is a minefield. There are so many stumbling blocks along the way which can result in your E-mail being deleted without being read. For most E-mail campaigns the objective is to … Read More

The year of hybrid marketing

First we had the age of direct mail where customers and prospects read about your product or service on a piece of paper they had posted through their door/put on their desk. Then came the boom of … Read More